CHAPTER 39: BURN THE BUSINESS PLAN, IGNITE EXECUTION<\/h3>\n

Having the world\u2019s best idea will do you no good unless you act on it. People who want milk shouldn\u2019t sit on a stool in the middle of the field in hopes that a cow will back up to them. ~ Curtis Grant<\/em><\/p><\/blockquote>\n

Chapter 39 Quotes and Highlights<\/strong><\/span><\/p>\n

\n
• Create a prototype! Create a brand! Create a track record that others can see or touch! Dive into process. When you have a physical manifestation of an idea, investors will open their wallets<\/span>.<\/span><\/li>\n<\/ul>\n

  Chapter Summary: Fastlane Distinctions<\/strong><\/span><\/p>\n

  \n
  • The world gives clues to the direction you should be moving. <\/span><\/li>\n
  • Business plans are useless because they are ideas on steroids. <\/span><\/li>\n
  • As soon as the world interacts with your ideas, your business plan is invalidated. <\/span><\/li>\n
  • The marketplace will steer you into directions that were previously unplanned for. <\/span><\/li>\n
  • The best business plan in the world is a track record of execution\u2014it legitimizes the business plan. <\/span><\/li>\n
  • If you have a track record of execution, suddenly people will want to see your business plan. <\/span><\/li>\n
  • If you want your business to get funded, take action and create something that reflects tangible execution. <\/span><\/li>\n
  • Investors are more likely to invest in something tangible and real; not ideas dissected ad nauseam on paper.<\/span><\/li>\n<\/ul>\n

    CHAPTER 40: PEDESTRIANS WILL MAKE YOU RICH!<\/h3>\n

    If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. ~ Jeff Bezos<\/em><\/p><\/blockquote>\n

    Chapter 40 Quotes and Highlights<\/strong><\/span><\/p>\n

    \n
    • written record of all complaints, grievances, and issues my business experienced daily.<\/span><\/li>\n
    • while you don\u2019t have a boss, the person who pays your mortgage is your customer and they always should be heard\u2014but sometimes ignored.<\/span><\/li>\n
    • You can explode your business into the stratosphere by deploying a customer service strategy that exceeds expectations: I call it SUCS, or \u201cSuperior Unexpected Customer Service.\u201d<\/span><\/li>\n
    • when you violate your client\u2019s customer service expectation profile positively, you turn your customers into loyal, repeat buyers, and ultimately,<\/span><\/li>\n
    • Success in business comes from making your customer the boss and the No. 1 stakeholder to your business.<\/span><\/li>\n
    • \u201cThe customer pays your paycheck, not me\u2014keep them happy.\u201d<\/span><\/li>\n
    • Anywhere customer service is expected to suck, you have a business opportunity.<\/span><\/li>\n<\/ul>\n

      Chapter Summary: Fastlane Distinctions<\/strong><\/span><\/p>\n

      \n
      • Complaints are valuable insights into your customers\u2019 minds. <\/span><\/li>\n
      • Complaints of change are difficult to decipher and often require additional data to validate or invalidate. <\/span><\/li>\n
      • Complaints of expectation expose operational problems in either your business, or in your marketing strategy. <\/span><\/li>\n
      • Complaints of void expose unmet needs, raise the value of your product or service, and expose new revenue opportunities. <\/span><\/li>\n
      • Great customer service is as simple as violating your customer\u2019s low expectation in the positive. <\/span><\/li>\n
      • Poor service gaps are Fastlane opportunities. <\/span><\/li>\n
      • Satisfied customers can be human resource systems who promote your business for free. <\/span><\/li>\n
      • Satisfied customers have a dual residual effect: Repeat business and new business via discipleship. <\/span><\/li>\n
      • Your customer and their satisfaction hold the key to everything you selfishly want.<\/span><\/li>\n
      • Looking big but acting small sets up customer service expectation violations in the positive.<\/li>\n
      • Looking big can scare away potential competitors.<\/li>\n<\/ul>\n

        CHAPTER 41: THROW HIJACKERS TO THE CURB!<\/h3>\n

        People are definitely a company\u2019s greatest asset. It doesn\u2019t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps. ~ Mary Kay Ash<\/em><\/p><\/blockquote>\n

        Chapter Summary: Fastlane Distinctions<\/strong><\/span><\/p>\n

        \n
        • A business partnership is as important as a marriage. <\/span><\/li>\n
        • A good accountant and attorney will save you thousands, perhaps millions. <\/span><\/li>\n
        • Accountants and attorneys have the keys to your castle; make sure you trust them fully because they have the power to right or wrong you. <\/span><\/li>\n
        • Unmitigated trust exposes you to unmitigated risk. <\/span><\/li>\n
        • Unverified trust can lead to uncontrollable consequences. <\/span><\/li>\n
        • Your employees communicate the public\u2019s perception of your company. Fanatical customer service can overcome shortcomings, but fanatical features can\u2019t overcome poor customer service. Customer service philosophy is delivered from human interactions\u2014not ambitious mission statements on a wall plaque in the CEO\u2019s office.<\/span><\/li>\n<\/ul>\n

          CHAPTER 42: BE SOMEONE\u2019S SAVIOR<\/h3>\n

          A market is never saturated with a good product ,but it is very quickly saturated with a bad one. ~ Henry Ford<\/em><\/p><\/blockquote>\n

          Chapter 42 Quotes and Highlights<\/strong><\/span><\/p>\n

          \n
          • total disregard toward market needs leads down the road to commoditization, where you must sell your soul to the buyer who wants the cheapest price.<\/span><\/li>\n
          • If your product isn\u2019t someone\u2019s knight, standing out from the crowd and differentiating, it stands to be commoditized.<\/span><\/li>\n<\/ul>\n

            Chapter Summary: Fastlane Distinctions<\/span><\/strong><\/p>\n

            \n
            • Commoditization occurs when you get into business based on a false premise\u2014\u201cI want to own a business\u201d or \u201cI know how to do this, so I\u2019ll start a business doing it.\u201d <\/span><\/li>\n
            • If you are too busy copying or watching your competition, you\u2019re not innovating. <\/span><\/li>\n
            • Use your competition to exploit their weaknesses.<\/span><\/li>\n<\/ul>\n

              CHAPTER 43: BUILD BRANDS, NOT BUSINESSES<\/h3>\n

              Everyone has an invisible sign hanging from their neck saying, \u2018Make me feel important. \u2019Never forget that message when working with people. ~ Mary Kay Ash<\/em><\/p><\/blockquote>\n

              Chapter 43 Quotes and Highlights<\/strong><\/span><\/p>\n

              \n
              • How to Rise above the Noise There are five ways to get your message above the noise: Polarize Arouse emotions Be risqu\u00e9 Encourage interaction and Be unconventional<\/span><\/li>\n
              • There\u2019s an old story I heard about how price equates to value. Cleaning his basement, a man found an old dresser and decided to give it away. He moved the dresser to the street corner and placed a sign atop it: FREE. Shockingly, the dresser stood there all day, and for several days thereafter. This confused the man because the dresser, albeit old, was in decent shape and just needed a quick wood stain for perfection. The man decided a new strategy was warranted. He went to the street corner and replaced the \u201cFREE\u201d sign with \u201c$50.\u201d Not an hour later, the dresser was stolen.<\/span><\/li>\n<\/ul>\n

                Chapter Summary: Fastlane Distinctions<\/strong><\/span><\/p>\n

                \n
                • Marketing and branding (the queen) is the most powerful tool in your Fastlane toolbox. <\/span><\/li>\n
                • Businesses survive. Brands thrive. <\/span><\/li>\n
                • Businesses have identity crises, brands don\u2019t. Identity crises force business owners into price commoditization. <\/span><\/li>\n
                • Unique Selling Propositions (USPs) are the keys to your brand and differentiate your company from the rest. <\/span><\/li>\n
                • People have a natural disposition to be unique and unlike everyone else. <\/span><\/li>\n
                • To succeed in marketing, your messages have to break above the advertising clutter, or noise. <\/span><\/li>\n
                • Polarization is a great above-the-noise tool if your product targets a polarized audience\u2014usually politics, minority opinions, and even sports teams. <\/span><\/li>\n
                • Sex sells and always draws eyeballs.<\/span><\/li>\n
                • Consumers make buying decisions based on emotions before practicality.<\/span><\/li>\n
                • If you can arouse emotions in your audience, you will be more likely to convince them to buy.<\/span><\/li>\n
                • People have a natural disposition to talk about themselves. If you can incorporate interaction into your campaigns, you will have better success. <\/span><\/li>\n
                • To be unconventional means to first isolate and identify what is conventional, then doing the opposite, or interrupting that convention. <\/span><\/li>\n
                • Consumers are selfishly motivated. Always target your messages toward the predisposition of \u201cWhat\u2019s in it for me?\u201d <\/span><\/li>\n
                • Features are translated to benefits when you switch positions from producer to consumer, identify the feature\u2019s advantages, and extrapolate those advantages into a specific result. <\/span><\/li>\n
                • Price implicitly conveys value and worth. <\/span><\/li>\n
                • Don\u2019t allow your own perception of price direct your brand to mediocrity.<\/span><\/li>\n<\/ul>\n

                  CHAPTER 44: CHOOSE MONOGAMY OVER POLYGAMY<\/h3>\n

                  No horse gets anywhere until he is harnessed. No steam or gas ever drives anything until it is confined. No Niagara is ever turned into light and power until it is tunneled. No life ever grows great until it is focused, dedicated, disciplined. ~ Harry Emerson Fosdick<\/span><\/em><\/p>\n

                  Chapter 44 Quotes and Highlights<\/strong><\/span><\/p>\n

                  \n
                  • A scattered focus leads to scattered results. Instead of one business that thrives, the polygamist-opportunist has 20 businesses that suck. Ten businesses earning $10,000 cumulatively are not better than one business that does it singlehandedly. When you segregate your effort among assets, you build weak assets. Weak assets don\u2019t do heavy lifting, and they don\u2019t build strong pyramids.<\/span><\/li>\n
                  • To hit the top of your game, business or otherwise, you have to eat, live, and shit your thing. If you\u2019re dabbling in 10 different things, your results will be dabbling and unimpressive. Focus on one thing and do it in the most excellent way.<\/span><\/li>\n
                  • Fastlane success comes from monogamy; not split attentions among wives and mistresses. It\u2019s marriage. Yes, good old-fashioned monogamy. Focus on one Fastlane business and kick ass at it.<\/span><\/li>\n<\/ul>\n

                    Chapter Summary: Fastlane Distinctions<\/strong><\/span><\/p>\n

                    \n
                    • Tekel Syndrome sufferers are polygamist-opportunists who opportunity hop. <\/span><\/li>\n
                    • A weak business commitment commits you to weak assets. <\/span><\/li>\n
                    • Weak assets do not accelerate wealth.<\/span><\/li>\n
                    • The most successful entrepreneurs lived their business and were 100% committed to it. <\/span><\/li>\n
                    • Successful business monogamy can lead to successful business polygamy.<\/span><\/li>\n<\/ul>\n

                      CHAPTER 45: PUT IT TOGETHER: SUPERCHARGE YOUR WEALTH PLAN!<\/h3>\n

                      Your choices are made in a moment, but their consequences will transcend a lifetime. ~ MJ DeMarco<\/em><\/p><\/blockquote>\n

                      Chapter 45 Quotes and Highlights<\/strong><\/span><\/p>\n

                      \n
                      • Admit that the preordained path to wealth, \u201cGet Rich Slow,\u201d is fundamentally flawed because of Uncontrollable Limited Leverage, weak mathematics predicated on time (Wealth = Job + Markets).<\/span><\/li>\n
                      • Swap your allegiances from consumer to producer.<\/li>\n
                      • If you can\u2019t control the mathematics that predetermine your wealth, nor accelerate them into large numbers, you can\u2019t control your financial plan. Leverage is harnessed by a system that does the work for you.<\/li>\n
                      • \u201cThe more people whose lives you affect in an environment you control, the more money you will make.\u201d Impact millions and you will make millions. When you solve needs on a massive scale, money flows into your life. Money reflects value.<\/li>\n
                      • Information is the oil on your financial journey.<\/li>\n
                      • Train your mind to see needs and problems. Observe your thoughts and language, because they expose unmet needs, or needs met poorly. You don\u2019t have to find the next breakthrough; just find a problem, a pain-point, or a service gap, and solve it. Many of the best businesses in the world are based on products that already existed; the owners solved the problem better. When you focus on needs, problems, inconveniences, and issues, roads open. Yes, the road chooses you.<\/li>\n
                      • HAVE what others NEED and money will flow into your life. This reflects the Commandment of Need. You can\u2019t explode your income by chasing money. Stop chasing money, because it eludes those who try. Instead, focus on what attracts money, and that is a business that solves needs. Money comes from providing value. Cast aside selfishness and seek to HAVE what your fellow man WANTS. When you do, money flows into your life because money is attracted to those who have what others want, desire, crave, or need.<\/li>\n
                      • The best passive-income money-tree seedlings are money systems, rental systems, computer systems, content systems, distribution systems, and human resource systems.<\/li>\n
                      • Can your product, service, process be replicated on a global scale to tap the Law of Effection?<\/a><\/li>\n<\/ul>\n

                         <\/p>\n

                        ---

                        \n

                         <\/p>\n

                        The 40 Fastlane Lifestyle Guidelines<\/h2>\n

                        I\u00a0SHALL . . .<\/p>\n

                        \n
                        1. Not dismiss \u201cGet Rich Quick\u201d as improbable.<\/li>\n
                        2. Not allow the Slowlane to bury my dreams.<\/li>\n
                        3. Not allow Slowlane prognosticators to contaminate my truth with their dogma.<\/li>\n
                        4. Not ordain the Slowlane as the plan, but let it be a part of the plan.<\/li>\n
                        5. Not sell my soul for a weekend.<\/li>\n
                        6. Not expect nor seek a chauffeur to wealth.<\/li>\n
                        7. Not trade my time for money.<\/li>\n
                        8. Not put time in control over my financial plan.<\/li>\n
                        9. Not forsake control over my financial plan.<\/li>\n
                        10. Not demote time as abundant and effervescent.<\/li>\n
                        11. Not assign faith to events, but to process.<\/li>\n
                        12. Not take advice from gurus who preach one roadmap, while getting rich using another.<\/li>\n
                        13. Not use compound interest for wealth, but for income.<\/li>\n
                        14. Not disrespect the passivity of a dollar.<\/li>\n
                        15. Not cease learning at graduation, but start it.<\/li>\n
                        16. Not impose the burdens of parasitic debt into my life.<\/li>\n
                        17. Not play on Team Consumer, but switch to Team Producer.<\/li>\n
                        18. Not dismiss the plausibility of my dreams.<\/li>\n
                        19. Not chase a path of money, but a path of need.<\/li>\n
                        20. Not fuel my motivation by love, but by passion.<\/li>\n
                        21. Not focus on my expenses, but on my income.<\/li>\n
                        22. Not pay myself last, but first.<\/li>\n
                        23. Not do what everyone does.<\/li>\n
                        24. Not trust everyone, but allow trust to be proven.<\/li>\n
                        25. Not relinquish control over my business.<\/li>\n
                        26. Not hitchhike, but seek to drive.<\/li>\n
                        27. Not operate within limited scales and in tiny habitats.<\/li>\n
                        28. Not dishonor the horsepower of my choices.<\/li>\n
                        29. Not swim as a guppy in a pool, but as a shark in the oceans.<\/li>\n
                        30. Not consume first, but produce first, and consume later.<\/li>\n
                        31. Not engage in barrier-free or entry-weak businesses.<\/li>\n
                        32. Not invest in other people\u2019s brands, but in my own.<\/li>\n
                        33. Not give credence to ideas, but to execution.<\/li>\n
                        34. Not forsake my customer for other stakeholders.<\/li>\n
                        35. Not build a business, but a brand.<\/li>\n
                        36. Not focus my marketing messages on features, but benefits.<\/li>\n
                        37. Not be a polygamist opportunist: Focus!<\/li>\n
                        38. Not engage my business like checkers, but chess.<\/li>\n
                        39. Not live above my means, but seek to expand my means.<\/li>\n
                        40. Not live without the insurance of financial literacy.<\/li>\n<\/ol>\n

                            Read:\u00a0The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

                            My Fastlane Roadmap Ever since finishing MJ Demarco’s Book: The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime.\u00a0\u00a0I have developed a laser like focus on escaping my “slowlane” lifestyle. To do this I need a concrete plan! Part of my goal for this year is to focus on a few […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":[],"categories":[66,709],"tags":[719,716,712,723,711,717,710,713,721,718,722,714,720,715],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1tiSR-1La","_links":{"self":[{"href":"https:\/\/www.4hourlife.com\/wp-json\/wp\/v2\/posts\/6768"}],"collection":[{"href":"https:\/\/www.4hourlife.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.4hourlife.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.4hourlife.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.4hourlife.com\/wp-json\/wp\/v2\/comments?post=6768"}],"version-history":[{"count":0,"href":"https:\/\/www.4hourlife.com\/wp-json\/wp\/v2\/posts\/6768\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.4hourlife.com\/wp-json\/wp\/v2\/media?parent=6768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.4hourlife.com\/wp-json\/wp\/v2\/categories?post=6768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.4hourlife.com\/wp-json\/wp\/v2\/tags?post=6768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}